A website that was launched well can quietly deteriorate. Platforms release updates, plugins change, hosting environments move on, and the content slowly goes out of date. Maintenance is the work that keeps a site healthy after launch, and it is easy to underestimate because it is mostly invisible when it is done properly.
As with our other cost guides, we have not published a table of rand figures. Maintenance prices depend heavily on the platform, the size of the site and what you expect from the service. What follows is what is actually involved, so you can compare offers on substance.
What website maintenance actually includes
Plugin updates are the part people know about. A proper arrangement covers more than that.
- Update
- Backup
- Monitor
- Improve
- Support
Then back to the start. Maintenance is ongoing, not a once-off task.
Software and plugin updates
Keeping the core platform (for example WordPress), themes and plugins up to date, ideally after checking that an update will not break the site. Doing this carefully takes more time than clicking “update all”. Websites with many plugins or custom code need more of it.
Backups and restore readiness
Backups are only useful if they exist, are stored somewhere safe and can actually be restored. Ask how often backups are taken, where they are kept, how long they are retained and whether a restore has ever been tested.
Security-related maintenance
Keeping software current, removing unused plugins, managing user accounts and reviewing obvious risks all reduce exposure. No maintenance plan can make a website immune, so be wary of anyone who promises it. What good practice does is lower the likelihood and severity of problems and make recovery faster.
Monitoring and problem response
Someone should notice when the site goes down or something stops working, and know what to do about it. Uptime depends largely on the hosting, so be careful with any “100% uptime” claim. Ask instead what is monitored and how problems are handled.
Content changes
Updating text, images, team members, prices or new pages. Some plans include a set amount of this each month. Others bill it separately. Either approach is fine as long as it is clear.
Small improvements
Adjusting a form, tidying a layout, adding a section or fixing something that has been irritating you. Regular small improvements often do more for a website than an occasional large project.
Performance and compatibility checks
Browsers, devices and server software change over time. Periodic checks catch slow pages, layout issues on newer devices and compatibility problems before your visitors do.
Ecommerce maintenance
Online shops need more care. Payment gateway changes, stock and shipping integrations, checkout testing and order emails all need attention, and a fault costs you sales directly. Expect support for an ecommerce site to be more involved than for a brochure site.
Ad-hoc support or monthly maintenance?
Ad-hoc support means you contact someone when you need something and pay for the time. It suits a simple site that rarely changes and where a short delay does not matter. The risk is that routine work gets postponed until something breaks.
Monthly maintenance means a regular arrangement that covers routine updates, backups and monitoring, and often a small allowance for changes. It suits sites that are important to the business, that sell online, or that change often.
Neither is better in the abstract. The question is how costly it would be, in lost enquiries or sales, if the site were unavailable or broken for a day.
Pay as needed
Ad-hoc support
- How work is requested
- You get in touch when you need something
- How issues are handled
- As you raise them, with time billed for the work
- Ongoing monitoring
- Not routinely part of it, so routine work can be postponed
- Predictability
- Varies with what comes up
- Best suited to
- A simple site that rarely changes
Regular arrangement
Monthly maintenance
- How work is requested
- Routine work is covered in advance, with requests as needed
- How issues are handled
- Routine checks aim to catch problems before they grow
- Ongoing monitoring
- Usually includes updates, backups and monitoring
- Predictability
- A regular, agreed arrangement
- Best suited to
- Important, ecommerce or frequently changing sites
Neither is better in the abstract. What any arrangement actually covers, and what “response” means, should be written down.
What affects maintenance pricing
- Platform and complexity. A simple site on a well-maintained platform is cheaper to look after than one with heavy customisation.
- Number of plugins and integrations. Each is another thing to update, test and keep compatible.
- Ecommerce. Payments, stock and orders raise the stakes and the workload.
- Response expectations. Faster or more guaranteed response commitments cost more to provide.
- Volume of changes. A site that is edited weekly needs more time than one that is edited twice a year.
- Condition of the site. A neglected site with outdated software needs stabilising before it can be maintained cheaply.
- Hosting arrangements. Who manages the server, and how, changes what is included.
- Licences. Premium plugins and themes often carry yearly fees, frequently priced in dollars or euros.
Taking over an existing website
You do not have to stay with whoever built your site. If the relationship has ended, or the original developer is no longer available, another provider can usually take it over, starting with a review:
- Getting access to the hosting, domain, platform and any third-party accounts.
- Checking the state of the software, plugins and backups.
- Identifying anything urgent, such as outdated or abandoned components.
- Agreeing what to stabilise first and what can wait.
- Setting up how the site will be supported from there.
If a site is in poor shape, the honest recommendation may sometimes be a rebuild rather than indefinite patching. We cover that decision in our guide to website redesign costs.
What to clarify in a maintenance agreement
Before you agree to a plan, make sure these points are written down:
- Exactly which updates, checks and tasks are included.
- How often backups are taken, where they are stored and how restores are handled.
- What “response” means: how you report an issue, and what happens next.
- How many content changes or hours are included, and how extra work is quoted.
- Who owns the domain, hosting account, licences and administrator access.
- Which costs (hosting, licences, third-party tools) are included and which are not.
- How either side can end the arrangement, and what handover you receive.
- Whether you receive any regular reporting.
What no maintenance plan can promise
Nobody can guarantee that a website will never be hacked, never go down or never break. Good maintenance reduces the chances and shortens recovery, and that is what you should expect and ask for. A provider who is honest about this is generally more trustworthy than one who is not.
If you would like help looking after a website, see our website maintenance and support service, or read what drives the cost of a new website if you are still at the planning stage.
Frequently asked questions
Do I really need ongoing website maintenance?
If your website matters to the business, yes, in some form. Software ages, and a site that is never updated becomes slower, less compatible and more exposed over time. How much support you need depends on the platform and how important the site is.
What happens if I skip updates?
Nothing, for a while. Then plugins stop working with each other, a browser or PHP change breaks something, or a known weakness in outdated software is exploited. Catching up after a long gap is usually harder and more expensive than keeping up.
Can you maintain a website you did not build?
Often, yes, after a review. We look at how the site is built, how it is hosted and what condition it is in, then agree what needs attention first and how it will be supported.
Is hosting the same as maintenance?
No. Hosting keeps the site online and available. Maintenance keeps the software on it up to date, backed up, working and improving. Some hosts include a little of both, so ask exactly what is covered.
Is monthly support better than paying when something breaks?
It depends. A site that rarely changes can work well on ad-hoc support. A site that is busy, sells online or changes often usually benefits from a regular arrangement, because routine work is done before it becomes a problem.